Health Commerce
Boyun Düzleşmesi
An accessible health experience where honest guidance comes first, the store earns its place after, and the product opens the course.
About
People land on a health site worried, not curious. Boyun Düzleşmesi had to answer anxious questions honestly before it could recommend a single product, so trust was designed in before commerce.
We placed explanatory content and common questions before the store, supported by a redesigned identity and approachable illustrations. The commerce experience connects physical products to digital guidance: a code included with a purchased product unlocks its course on the site. Content, purchase, and course access form one connected experience.
- Year
- 2025
- Industry
- Digital Health & E-commerce
- Scope of work
- Brand IdentityUX StrategyContent DesignE-commerceWeb Development
The Vision
A calm destination in a topic full of alarm: spine health explained before anything is sold.
Anatomy, common questions, and daily wellbeing come before the store, so a visitor understands what is happening to their neck before anything is offered to them.
The Experience
Approachable illustration and restrained motion keep a content-heavy site light to read, because a worried visitor has no patience for friction.
The store is the fourth thing this site does, after the anatomy, the questions, and the daily wellbeing that bring someone to it.
