World Sauces
Seres Foods
Fifty sauces from one İzmir factory, on a site where the heat, the shelf life, and the dish you would use it in are all one page apart.
About
A sauce is bought twice: once by an importer reading shelf life and certification, once by someone deciding what goes on dinner tonight. Seres Foods sells to both from one catalog, in two languages.
The photography and the films were produced for the site, and the product pages carry what each buyer came for: size, shelf life, ingredients, allergen information, and heat marked in peppers rather than a number nobody can picture. The recipes sit beside the catalog rather than behind it, and each one lists a Seres bottle inside its own ingredients, so a jar and a reason to open it arrive together.
- Year
- 2025
- Industry
- Food & Beverage
- Scope of work
- UX/UI DesignProduct Content3D & Video ProductionMultilingual WebWeb Development
- Website
- seresfoods.comseresfoods.com
The Vision
A specification sheet and a dinner idea on the same page, neither one apologizing for the other.
Hot sauces, dip sauces, and gourmet sauces are separated the way a kitchen separates them, and every jar carries the fresh pepper content and the shelf life an importer opened the page for.
The Experience
Warm orange, and food photographed the way it will actually be eaten.
A factory running since 1991, fifty sauces, two languages, and one catalog that answers the importer and the cook without changing its voice.
