Solar Technology
Kaan Tracker
A product platform that sells solar tracking to the investor and proves it to the engineer on the same page.
About
Two people decide a solar tracker purchase, and they read nothing alike: the investor wants return, the engineer wants evidence. Kaan Tracker’s platform had to close both conversations without splitting into two websites.
We approached the website as an investor presentation and an engineering presentation within one product story. Commercial value introduces the offer; specifications, certifications, operating modes, and reference projects support the evaluation. Product animations show tracking behaviour in motion, bringing the questions behind a purchasing decision into the same experience.
- Year
- 2025
- Industry
- Renewable Energy
- Scope of work
- Content StrategyUX/UI DesignMultilingual WebDevelopment3D Animation
- Recognition
- W3 Awards 2025, Gold, General Websites
The Vision
One structured sales experience for two very different decision makers: the investor and the engineer.
The site keeps moving so a general visitor never stalls, and every one of those moments has the technical data sitting directly underneath it for the reader who came for that instead.
The Experience
Product motion and technical detail work together throughout the experience, connecting the commercial story to the engineering behind it.
Reference projects and a specification-led inquiry path close the journey. The work took Gold at the W3 Awards 2025.
