Instant Noodles
MayaMie Noodle
A social content system for a premium instant noodle: a three-minute meal presented as a considered choice, with the warmth, detail and restraint the brand's position asks for.
About
Instant noodles already solve for time. MayaMie sits above the category, so the feed could not sell speed alone. It had to sell the moment. Before a single frame was made we settled what MayaMie's world looks like: who eats, where, in what light, and where the pack sits in the picture.
We established a visual direction around warm light, eating occasions, and consistent product presence. Scenarios, AI-assisted imagery and video, editing, motion, and sound were developed within those rules. The resulting content explores different settings while maintaining the brand’s premium positioning.
- Year
- 2026
- Industry
- Food & Beverage
- Scope of work
- Social StrategyCreative DirectionAI-Assisted ProductionMotion DesignPost-Production
- Website
- mayamie.com.trmayamie.com.tr
The Vision
Make convenience feel like a choice with personality, not a compromise made in a hurry.
The content moves between real-life eating moments, close product detail and playful visual departures, never far from the plate. Formats change; the warm palette, the appetite cues and the pack presence keep every piece inside one recognizable MayaMie world, quieter and more considered than the category around it.
The Experience
Warm light, immediate appetite and people caught in the moment, then a clean product resolve. Nothing shouts. The food does the convincing.
MayaMie makes the meal quick. The feed makes it feel worth choosing.
